ES Adoption

Leading with AI

A course designed for executives and business leaders who want to truly understand the strategic impact of AI.

Next edition · Mayo 2026 · Madrid Centro

Why this course?

Most AI training offerings focus on teaching specific tools or quick tricks. Promises like “become a millionaire with AI” abound in the market.

At Entaina we believe executives need something else:

Understand the fundamentals and key concepts.
Comprehend the strategic impact of AI on management and decision-making.
Acquire judgment to adapt to changing tools.

That’s why our approach is different: training with technical rigor and innovation, far from easy recipes.

Course objectives

• Discover the concepts and applications of AI.
• Analyze the revolution of LLMs (Large Language Models).
• Explore the limitations of models and how to solve them.
• Understand the role of RAG and agents in collaboration.
• Evaluate the real options for using AI in companies.
• Reflect on ethical and legal challenges.

Program outline

1 Discovering the power of AI – concepts and applications.
2 Transforming the present – the LLM revolution.
3 Exploring the limits of LLMs – prompting and memory.
4 RAG, agents and collaboration.
5 And how do I use it? Real options and scenarios.
6 Ethics and legality in AI – challenges and reflections.

Who accompanies you

Agustín Cuenca

Agustín Cuenca – CEO of Entaina

Over 30 years at the frontier between technology and business, founder of more than 10 companies and currently dedicated to accelerating the learning of individuals and organizations on the impact of AI.

What our clients say

«Well structured, with top-level speakers, it has opened my eyes …»

Isabel Navarro Fernández de Caleya

Co-founder and CEO at Fundación Créate

«The course gives you that understanding, without which you can hardly approach AI.»

Juan Villalobos

Board member at startup Wise Guys

«What stands out most is the way the course balances theory with practical case studies…»

Pedro Jiménez

Managing Director - CEO at Sanz Clima

«I saw that the project was set up seriously and that the topics were addressed with rigor. …»

Javier de la Cueva

Lawyer and professor at IE

«With a very practical business approach, on what can help us and especially that we have to start thinking differently»

Miguel Ángel Rojo

CEO at Botech

«It has revealed to me how little we know and how much we don't know about it …»

Rosa Benito

Director at Reciclauto

«The course has awakened my curiosity and enthusiasm for the subject.»

Ángel Sanz

Administrator at Sanz Clima

«I've gotten on board the AI train with Entaina»

Pedro Palmero

Deputy Director of Economic Affairs, Heritage and Digital Transformation at E.T.S. de edificación

«What makes this course special is its comprehensive approach…»

Pedro Sanz

Chairman at SANZ Clima

«It exceeded my expectations, broadening my vision, understanding and sharing its impact on decision-making…»

Carmen García Ballesteros

Manager at

«From zero to 100 in 4 weeks. Essential.»

Luis Carrión

Director at Cash Converters

«This AI course WAS incredible»

Catalina Parra Baños

at Fundación Hazlo Posible

View all testimonials

Upcoming editions

Next edition

Mayo 2026

Dates

Martes 19 Jueves 21 Martes 26

Schedule

17:00 – 21:00 h

Location

Madrid Centro

Book your spot →