A course designed for executives and business leaders who want to truly understand the strategic impact of AI.
Manifesto
Most AI training promises "tricks to get rich" or teaches specific tools that change every quarter. Not here.
At entaina we believe executives need something else:
Understand the key concepts so your judgement holds up the next time the market shifts.
How decision-making, business models and organisational adoption change.
We don't tell you what is fashionable, but what matters: the concepts that still hold when the market shifts again.
You leave with a concrete map: your situation, your opportunities, your pilots.
— Training with technical rigour and innovation, far from easy recipes.
What you take away
Discover the concepts and applications of AI, from classic ML to multimodal LLMs.
Analyse the LLM revolution and learn to evaluate them with judgement.
Learn how to adapt AI and how to work with AI in your day-to-day.
Understand agents, MCP and Software 3.0: the new human-machine collaboration.
Evaluate real options for using AI in companies and design pilots.
Reflect on the ethical and legal challenges (EU AI Act, GDPR, copyright).
Programme · 7 modules · 12h
CEO of entaina
Over 30 years at the frontier between technology and business, founder of more than 10 companies and today dedicated to accelerating how people and organisations learn about the impact of AI.
Chief Adoption Officer of entaina
Over 10 years leading technology, digital product, and entrepreneurship projects across different countries. Since 2022, he has been exploring how AI transforms the way we work, learn, and lead teams.
CTO of entaina
Over 20 years of experience in software development and systems architecture. Expert in agile methodologies and AI-assisted development.
«Well structured, with top-level speakers, it has opened my eyes …»
Isabel Navarro Fernández de Caleya
Co-founder and CEO at Fundación Créate
«The course gives you that understanding, without which you can hardly approach AI.»
Juan Villalobos
Board member at startup Wise Guys
«What stands out most is the way the course balances theory with practical case studies…»
Pedro Jiménez
Managing Director - CEO at Sanz Clima
«I saw that the project was set up seriously and that the topics were addressed with rigor. …»
Javier de la Cueva
Lawyer and professor at IE
«With a very practical business approach, on what can help us and especially that we have to start thinking differently»
Miguel Ángel Rojo
CEO at Botech
«It has revealed to me how little we know and how much we don't know about it …»
Rosa Benito
Director at Reciclauto
«The course has awakened my curiosity and enthusiasm for the subject.»
Ángel Sanz
Administrator at Sanz Clima
«I've gotten on board the AI train with entaina»
Pedro Palmero
Deputy Director of Economic Affairs, Heritage and Digital Transformation at E.T.S. de edificación
«What makes this course special is its comprehensive approach…»
Pedro Sanz
Chairman at SANZ Clima
«It exceeded my expectations, broadening my vision, understanding and sharing its impact on decision-making…»
Carmen García Ballesteros
Manager at
«From zero to 100 in 4 weeks. Essential.»
Luis Carrión
Director at Cash Converters
«This AI course WAS incredible»
Catalina Parra Baños
at Fundación Hazlo Posible
Next edition
Dates
3 in-person sessions of 4 hours
Schedule
5:00 PM – 9:00 PM
Location
Madrid Centro
Groups of 8 to 16 participants · In person in Madrid
Dates
Schedule
5:00 PM – 9:00 PM
Location
Madrid Centro
Community
When you complete the course you become part of teito, entaina's premium community. People who have spent years thinking together about how to apply AI with judgement.
What teito includes
Monthly update video call
State of the art and an expert guest every month.
Quarterly dinner
An in-person gathering with the community every three months.
WhatsApp channel
An ongoing conversation between members.
And other community perks.
We'll email you the dossier with the programme, the methodology and the price.
We will get back to you as soon as possible.
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For companies
We adapt dates, format and content to your organisation. We run it in-company, with groups of up to 16 people.
Write to usEvery week we publish an article on AI adoption
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