Developing
with AI
Vibe Coding and Software 3.0 for executives.
You build it first, so you understand what changes, how far it goes and how to steer it in your company.
Vibe Coding and Software 3.0 for executives.
You build it first, so you understand what changes, how far it goes and how to steer it in your company.
Manifesto
Software development is changing radically. Today anyone can create applications and workflows with AI without knowing how to code — but understanding what is happening, how far it goes and how to steer it in your organisation is another matter.
At entaina we believe executives need something else:
The paradigm shift: programming in natural language, without writing code line by line.
The new way of building software: you steer, decide and refine — the AI executes.
A new cognitive skill: breaking problems down and guiding AI with clear context.
A mental framework for tackling your own projects without depending on any one tool.
— Conceptual framework and practice from the very first session: you build real projects and leave with the mental foundation to understand what AI does for you, what it doesn't, and how to steer the change in your organisation.
What you take away
Understand the Software 1.0 → 2.0 → 3.0 paradigm (Karpathy).
Learn to think in prompts: the new cognitive skill of Software 3.0.
Get to know AI development tools (Claude Code, IDEs, MCPs).
Understand software development processes and the challenges of Vibe Coding.
Understand the role of LLMs and the anatomy of an agent.
Build your own MCPs and agents — not just consume them.
Manage large projects with divide and conquer: context windows and external memory.
Build the judgement to tackle projects and collaborate with development teams.
Programme · 4 sessions · 12h
Session 0 (online) — Getting set up
Core concepts, agents, MCP and your first app
From vibe coding to structured development: spotting and tackling real projects
Conceptual wrap-up and final case study · Automating your own processes without programming
CTO of entaina
Over 20 years of experience in software development and systems architecture. Expert in agile methodologies and AI-assisted development.
Chief Adoption Officer of entaina
Over 10 years leading technology, digital product, and entrepreneurship projects across different countries. Since 2022, he has been exploring how AI transforms the way we work, learn, and lead teams.
Next edition
Dates
3 in-person sessions of 4 hours + online session 0
Schedule
5:00 PM – 9:00 PM
Location
Madrid Centro
Groups of 8 to 16 participants · In person in Madrid
Community
When you complete the course you become part of teito, entaina's premium community. People who have spent years thinking together about how to apply AI with judgement.
What teito includes
Monthly update video call
State of the art and an expert guest every month.
Quarterly dinner
An in-person gathering with the community every three months.
WhatsApp channel
An ongoing conversation between members.
And other community perks.
This is entaina's most technical course. You don't need to know how to code, but you do need to arrive with some grounding in how generative AI works to get the most out of it.
It helps to be comfortable with concepts such as:
We recommend — though it is not required — having taken Leading with AI first, where we settle these concepts at a calmer pace.
We'll email you the dossier with the programme, the methodology and the price.
We will get back to you as soon as possible.
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For companies
We adapt dates, format and content to your organisation. We run it in-company, with groups of up to 16 people.
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