Next edition · November 2026 · Madrid Centro

Developing
with AI

Vibe Coding and Software 3.0 for executives.
You build it first, so you understand what changes, how far it goes and how to steer it in your company.

3 × 4h sessions · 8 — 16 seats · 5 editions · +100 students

Manifesto

Why this course?

Software development is changing radically. Today anyone can create applications and workflows with AI without knowing how to code — but understanding what is happening, how far it goes and how to steer it in your organisation is another matter.

At entaina we believe executives need something else:

01

Software 3.0 without programming

The paradigm shift: programming in natural language, without writing code line by line.

02

Vibe Coding

The new way of building software: you steer, decide and refine — the AI executes.

03

Steering AI with judgement

A new cognitive skill: breaking problems down and guiding AI with clear context.

04

Turning ideas into software

A mental framework for tackling your own projects without depending on any one tool.

— Conceptual framework and practice from the very first session: you build real projects and leave with the mental foundation to understand what AI does for you, what it doesn't, and how to steer the change in your organisation.

What you take away

Course objectives

01

Understand the Software 1.0 → 2.0 → 3.0 paradigm (Karpathy).

02

Learn to think in prompts: the new cognitive skill of Software 3.0.

03

Get to know AI development tools (Claude Code, IDEs, MCPs).

04

Understand software development processes and the challenges of Vibe Coding.

05

Understand the role of LLMs and the anatomy of an agent.

06

Build your own MCPs and agents — not just consume them.

07

Manage large projects with divide and conquer: context windows and external memory.

08

Build the judgement to tackle projects and collaborate with development teams.

Programme · 4 sessions · 12h

Programme outline

Session 0 (online) — Getting set up

1
Session 1 · In person
01

Vibe Coding — the mental framework

Core concepts, agents, MCP and your first app

2
Session 2 · In person
02

Application development processes

From vibe coding to structured development: spotting and tackling real projects

3
Session 3 · In person
03

Software 3.0

Conceptual wrap-up and final case study · Automating your own processes without programming

Who accompanies you

Javier Lafora

CTO of entaina

Over 20 years of experience in software development and systems architecture. Expert in agile methodologies and AI-assisted development.

Agustín Cuenca Gutiérrez

Chief Adoption Officer of entaina

Over 10 years leading technology, digital product, and entrepreneurship projects across different countries. Since 2022, he has been exploring how AI transforms the way we work, learn, and lead teams.

Upcoming editions

Next edition

November 2026

Dates

Wednesday 11 Wednesday 18 Wednesday 25

3 in-person sessions of 4 hours + online session 0

Schedule

5:00 PM – 9:00 PM

Location

Madrid Centro

Groups of 8 to 16 participants · In person in Madrid

Book your seat →
Payment and cancellation terms →

Community

After the course,
teito.

When you complete the course you become part of teito, entaina's premium community. People who have spent years thinking together about how to apply AI with judgement.

+500 Executives
in teito

What teito includes

  • 1

    Monthly update video call

    State of the art and an expert guest every month.

  • 2

    Quarterly dinner

    An in-person gathering with the community every three months.

  • 3

    WhatsApp channel

    An ongoing conversation between members.

And other community perks.

Advanced level

Before you sign up

This is entaina's most technical course. You don't need to know how to code, but you do need to arrive with some grounding in how generative AI works to get the most out of it.

It helps to be comfortable with concepts such as:

  • What an LLM is and how you give it instructions (prompts)
  • What a context window is
  • What an agent is and what it is capable of
  • What an MCP is, broadly speaking

We recommend — though it is not required — having taken Leading with AI first, where we settle these concepts at a calmer pace.

Discover the full programme

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For companies

Want it for your team?

We adapt dates, format and content to your organisation. We run it in-company, with groups of up to 16 people.

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